Client / NIKE
I was briefed to design packaging that could work with the existing Nike Free shoe boxes, for a selection of Nike Free trainers that were being sent out to social media influencers. The idea being to encourage the influencers to post images online of their gifts. I designed a box wrap to cover the existing box, with a custom designed tissue paper to wrap the shoes in. The concept of my design was based around the hexagonal shapes which are a feature of the shoe's sole.
/ Concept, Design