Client | RECKITT BENCKISER
Pine O Cleen Germy Sponge
For the latest Pine O Cleen 'Ditch Your Germy Sponge' on-pack promotion, we designed on-pack labels, a micro-site and door-drop sampling leaflets to build awareness of the product. Consumers were directed to the micro-site (which featured an animated intro) to enter and to learn more about the product.

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