Client / DUREX
Feel More of Her
Working with the simple, yet powerful idea that a woman’s body is intoxicating to a man, we literally, visually exploded it on the page to simulate an orgasmic effect. It was a sensual, dramatic way to communicate that a thinner condom offers more feeling, leading to incredible, mind-blowing sex.
We leveraged outdoor media, using highlight and city light panels, as well as high impact, interactive digital banners on high-traffic men’s zines like Ralph, and Facebook engagement ads. The ‘Feel More OfHer’ integrated ad campaign delivered results: banners received a click through over 200% higher than the standard rate.
We leveraged outdoor media, using highlight and city light panels, as well as high impact, interactive digital banners on high-traffic men’s zines like Ralph, and Facebook engagement ads. The ‘Feel More OfHer’ integrated ad campaign delivered results: banners received a click through over 200% higher than the standard rate.
/ Art Direction, Design
