Client | LION NATHAN
Hahn White Launch
For the launch of the new Hahn White Belgian style beer, we were briefed to create the look and feel for generic and promotional POS that would appear in-store and in venues to generate awareness of the new beer, which was targeted at females and males as an 'easy drinking' beer that can be shared for all occasions.

We spent a tough afternoon on the harbour photographing our talent that would be used across everything, from there a die-cut, consatina folded Trade Presenter was designed for the initial sell-in to stores and venues. Following that, a large suite of generic and promotional POS pieces, packaging and newspaper ads were designed.

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