Boag's Seafood
James Boag's has always been very proud of it's Tasmanian heritage, Tasmania also has a reputation for great seafood. Bringing together James Boag's Premium and seafood as perfect companions, sampling was held at various outlets and venues across the country including in the Qantas lounge at airports, where consumers could sample the beer with freshly cooked seafood. Top restaurants from across Tasmania provided recipes for the seafood sampling. These were then rolled out into a recipe/info booklet, each restaurant was photographed and featured in the booklet, which was available in all outlets that sold James Boag's Premium. A booklet holder, menus and signage were also created.

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